Silver Cross – London
Matthew Seed Photography, a fashion, advertising, still life, product & commercial photographer with over 25 years experience in fashion & product photography.
Product, photography, Fashion, photographer, advertising, commercial, studio, still life, trainers, shoes, interior, Manchester, Cheshire, London, location
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Silver Cross – London

This was the second shoot in a series of four, around the UK, planned for Silver Cross prams.

We hired a fantastic location tour bus and hit the cool streets of Chelsea, London in blistering sunshine. The aim of this shoot was to capture the vibe of London and quintessential Britishness for this iconic brand. The team of stylists, hair & make-up and models assembled were incredible and so professional given the soaring temperatures and tight shooting schedule. Our bus was a hive of activity all day with quick changes, team co- ordination and parking restrictions meaning that it needed to be a well oiled machine to work as it did and a big thanks to Anne-Marie for keeping us running so smoothly.

As well as post code, this was the second outing for the exclusive Hasselblad H5 CMOS camera and a great opportunity to showcase its versatility in several environments of varying degrees of light. And what a joy it was to use!

The day was a great success as you can see from the behind the scenes video of the day, featuring some of the final images taken.
Huge thanks to Silver Cross, Lee at B&W Design Agency, Chelsea Council and the superb team of stylists, hair & make-up and models.