Reebok Instapump Fury

This shoot for Reebok was the concept of Tangent Design, to recreate the set of the original Reebok Advanced Concepts office.

Their work defied the norm, their goal was experimentation and the creation of game changing technologies and sneakers. Capturing the authentic approach of ‘the workspace’, we have created a Campaign that is purely focused on Reebok advanced concepts.

Capturing the authentic approach of Steven Smiths desk, we have created a concept that is purely focused around the desk of Steven Smith. This concept is designed to intrigue, teasing the audience with a sequence of images that lead to the final showcase of the Prototype.