Reebok Fury Lite – A 90’s Classic
Matthew Seed Photography, a fashion, advertising, still life, product & commercial photographer with over 25 years experience in fashion & product photography.
Product, photography, Fashion, photographer, advertising, commercial, studio, still life, trainers, shoes, interior, Manchester, Cheshire, London, location
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reebok, fashion photographer

Reebok Fury Lite – A 90’s Classic

In 1994 the Reebok sneaker was like nothing else out there and Tangent Design studio were tasked with creating an ad campaign to remind us of that.
Fast forward to 2015 and Reebok have redesigned the Fury descended from the iconic original. Reebok lent us an original 1994 Fury to photograph in our studio along side its contemporary equivalent which was quite a buzz. Sadly, I have been doing this long enough now that there may be a chance I shot this shoe the first time round.
Our thanks to Reebok and Adam from Tangent Design for a great shoot.