PRODUCTION SERVICES & CASE STUDY
Over the last 27 years Matthew Seed Photography has built up a very talented and well established group of artists to enable us
to handle any shoot from a small scale still life shoot to a large location fashion production abroad. Anne-Marie Flood, our full time in house Production Manager, will be happy to discuss your requirements and provide quotations for any of the following services:
- PRODUCTION
- BUDGET CONTROL
- STILLS PHOTOGRAPHY
- VIDEO
- RETOUCHING
- ART DIRECTORS
- DESIGN AGENCY SUPPORT
- MODELS & CASTINGS
- CHILD & BABY MODELS INCLUDING LICENSES
- ANIMAL MODELS & HANDLERS
- FASHION STYLISTS
- FOOD STYLISTS
- HAIR & MAKE UP ARTISTS
- HAIR STYLISTS & COLOURISTS
- LOCATIONS – SOURCING, HIRE & PERMITS
- WINNEBAGO HIRE
- PROPS HIRE
- SET DESIGNERS & SET BUILDERS
- CATERING / TRAVEL / ACCOMMODATION
Silver Cross have been manufacturing prams since 1877, a worldwide iconic brand, synonymous with quality, style and craftsmanship.
The project was to work alongside top design agency B&W Studio in Leeds to create a wide variety of assets that reflect the heritage of this brand. The photography style was to be exclusive and the project as a whole was to take the Silver Cross brand identity to a new level.
The photographic brief was to shoot a range of lifestyle images around the UK with a high fashion aspirational feel. This set of images from Matthew and design from B&W was to become a new brand identity for Silver Cross & needed to reflect the exceptionally high quailty of their product.
The project was also to include some beautifully lit studio photography and a location shoot in the Silver Cross factory where the prams are hand made. The purpose of that shoot was not just to capture people at work making the prams but also to capture some of the skills and heritage that makes Silver Cross the iconic brand it is today.
Matthew Seed Photography’s team produced the entire project from resourcing & negotiating models to locations, permits, licenses, dog models, Winnebago’s to name a few. Scroll down to see the process from concept to completion including some behind the scenes videos from the shoots around UK & also a look at the final beautifully bound presentation book.
CONCEPTS, FASHION, CAST & CREW
Matthew worked closely with Lee at B&W design agency to refine the concept & the style of the photography to achieve a sense of synergy across all assets. Mood boards were created to visually translate these thoughts to Silver Cross. After several creative meetings the style was set and at that point all the info was passed onto Anne-Marie to process.
Anne-Marie is the production manager at Matthew Seed Photography who produced the five location shoots around the UK. This involved resourcing & negotiating models, organizing model casting, locations, permits, licenses, hair & make-up artist & fashion stylists. We also used our contacts with animal agencies for the first shoot in Tatton Park to resource two beautiful Dalmatian dogs to use on the shoot.
FIVE LOCATIONS AND A STUDIO
We scoured the country to find five locations suitable for the shoots. We needed to represent modern city living to quintessential Britain. With some locations MSP arranged a rekey to take test shots. All locations were worked into mood boards to present to Silver Cross for approval.
Matthew Seed Photography has contacts with location finding agencies, everything from a contemporary house to a period mansion. Good planning on projects of this size is paramount, Anne-Marie, the production manager at Matthew Seed Photography arranged all location permits & licenses to ensure the shoots ran smoothly.
FIRST SHOOT : TATTON PARK – CHESHIRE
SECOND SHOOT : CHELSEA – LONDON
THIRD SHOOT : YORKSHIRE
FOURTH SHOOT : CASTLE COMBE
FIFTH SHOOT : LEEDS AND LIVERPOOL
STUDIO SHOOT : MSP STUDIO
BEHIND THE SCENES
TATTON PARK – CHESHIRE
BEHIND THE SCENES
YORKSHIRE
BEHIND THE SCENES
CHELSEA – LONDON
BEHIND THE SCENES
CASTLE COMBE
FACTORY SHOOT : SILVER CROSS HQ
SILVER CROSS : THE BOOK
SILVER CROSS : ONLINE & SOCIAL MEDIA
