31 Oct Perspex Advertising shoot
This was a technically demanding shoot with the aim to capture the texture of the Perspex.
The challenge was to shoot a product that is as difficult to photograph as can be due to the nature of the materials. The problem is that they are designed to distribute light in a myriad of ways so the moment a studio light is trained on it there’s a change in its property and doesn’t reflect the product in store under their lighting conditions. If I’m completely honest, this project requires my focus and expertise in lighting and that’s why I love it so much.
The end result is a luminous set of shots that really make the colours and textures stand out, inspiring designers, architects and sign makers to let their imaginations run riot!
Our thanks go out to the guys at Lucite / Perspex for another great shoot.