06 Apr Adidas – Pharrell Williams
FOOTASYLUM got in touch to shoot the new Pharrell Williams range by Adidas.
Pharrell has taken the classic silhouette of the Superstar and added a whole load of colour, in fact 50 different colours, offering a choice like never before.
Pharrell said this of the new look…“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before. With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”
A great day spent suspending these in mid air and sculpting different ProFoto lights around them to create this striking composition.