MATTHEW SEED
30 YEARS & COUNTING
Matthew’s 30 year career has secured him as one of the most proficient and skilled professional photographers and technical lighting experts in the country today. Matthew has won commissions with both UK and international premium brands and publications and he maintains strong working relationships with numerous major global brands and advertising agencies.
Matthew continues to build upon his remarkable portfolio and holds an impressive client list of some of the biggest names in the industry. His current list of clients includes, but is not limited to, Netflix, PEPSI, JD Sports, Silver Cross Prams, Lacoste, Land Rover / Jaguar, Selfridges, Perspex, Gieves & Hawkes – No.1 Savile Row London, Reebok, McCann, Foot Asylum and the BBC.
For his ability to excel in any situation, his passion for the art of photography, his command for technical lighting and the continuous high standard of results he produces, Matthew’s clients return to his studio time and time again.
Giving an insight into his own vision and mastery of photography, Matthew has been interviewed for countless specialist magazines from all over the world and delivers photography and lighting master classes for colleges, universities and private clients across the UK. He upholds an ongoing relationship with the UK’s leading photography magazine, Professional Photographer. Matthew’s work also features on the highly esteemed Hasselblad TV and in the Manfrotto School of Xcellence. He has also road tested what’s considered the finest, professional photographic equipment in the world for Hasselblad cameras and Broncolor lighting.
“DEXTERITY, MASTERY, VISION AND CRAFTSMANSHIP.” - Steve Moyler, Senior Digital Art Director at McCann.
HOW IT STARTED
I’ve been obsessed with lighting since I got my first camera at age 12. However, without any photographic lights, I started experimenting with lighting by turning on and off the wall lights in our sitting room & removing the lamp shades & bulbs to get different effects. Although this didn’t impress my mother, it did help me learn the basics of light & I was hooked.
I remember it like it was yesterday. I was taking pictures of myself with the camera’s self timer mode, and then heading to the darkroom to develop the photographs. It was so exciting! At night, I would study the results to try and understand what was going on. From that moment on I knew I wanted to be a photographer. I also knew that I found lighting the most fascinating aspect.
Fast forward 38 years, the equipment I have has changed, replacing my mother’s wall lamps with Broncolor lighting & my Olympus OM10 film camera with a Hasselblad H6, my fascination with light still burns bright.
The word Photography literally means ‘drawing with light‘, which derives from the Greek words photo, meaning light & graph, meaning to draw. All these years on I still get excited to see a photograph that I have lit & Just like 12 year old me, the magic of drawing with light captivates me to this day.