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Wolf Muscle Sports Clothing

Start up brand Wolf Muscle got in touch to shoot their sportswear brand.

Wolf Muscle are a very high quality brand so it was important to them that the photography matched this. We shot a range of images in a dramatic style for banner advertising which look very striking. We then also shot all the product shots for the website. The standard white background images are often shot as throw aways these days, it seem like the phrase E-Comm is a license to get away with sub standard work.

At MSP we shoot the so called E-Comm photography with the same attention to detail and lighting as we do the campaign work. This is especially important for a start up brand, good lighting and correct colour balance are critical to launch a new brand.

Big thanks to Darren from Wolf Muscle & our model Chris Williamson too.