LATEST NEWS

PRODUCTION SERVICES & CASE STUDY

Over the last 27 years Matthew Seed Photography has built up a very talented and well established group of artists to enable us
to handle any shoot from a small scale still life shoot to a large location fashion production abroad. Anne-Marie Flood, our full time in house Production Manager, will be happy to discuss your requirements and provide quotations for any of the following services:

  • PRODUCTION 
  • BUDGET CONTROL
  • STILLS PHOTOGRAPHY
  • VIDEO 
  • RETOUCHING
  • ART DIRECTORS
  • DESIGN AGENCY SUPPORT
  • MODELS & CASTINGS
  • CHILD & BABY MODELS INCLUDING LICENSES
  • ANIMAL MODELS & HANDLERS
  • FASHION STYLISTS
  • FOOD STYLISTS
  • HAIR & MAKE UP ARTISTS
  • HAIR STYLISTS & COLOURISTS
  • LOCATIONS – SOURCING, HIRE & PERMITS
  • WINNEBAGO HIRE
  • PROPS HIRE
  • SET DESIGNERS & SET BUILDERS
  • CATERING / TRAVEL / ACCOMMODATION

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 Silver Cross have been manufacturing prams since 1877, a worldwide iconic brand, synonymous  with quality, style and craftsmanship.

 

The project was to work alongside top design agency B&W Studio in Leeds to create a wide variety of assets that reflect the heritage of this brand. The photography style was to be exclusive and the project as a whole was to take the Silver Cross brand identity to a new level.

 

The photographic brief was to shoot a range of lifestyle images around the UK with a high fashion aspirational feel. This set of images from Matthew and design from B&W was to become a new brand identity for Silver Cross & needed to reflect the exceptionally high quailty of their product.

The project was also to include some beautifully lit studio photography and a location shoot in the Silver Cross factory where the prams are hand made. The purpose of that shoot was not just to capture people at work making the prams but also to capture some of the skills and heritage that makes Silver Cross the iconic brand it is today.

 

Matthew Seed Photography’s team produced the entire project from resourcing & negotiating models to locations, permits, licenses, dog models, Winnebago’s to name a few. Scroll down to see the process from concept to completion including some behind the scenes videos from the shoots around UK & also a look at the final beautifully bound presentation book.

CONCEPTS, FASHION, CAST & CREW

 

Matthew worked closely with Lee at B&W design agency to refine the concept & the style of the photography to achieve a sense of synergy across all assets. Mood boards were created to visually translate these thoughts to Silver Cross. After several creative meetings the style was set and at that point all the info was passed onto Anne-Marie to process.

Anne-Marie is the production manager at Matthew Seed Photography who produced the five location shoots around the UK. This involved resourcing & negotiating models, organizing model casting,  locations, permits, licenses, hair & make-up artist & fashion stylists. We also used our contacts with animal agencies for the first shoot in Tatton Park to resource two beautiful Dalmatian dogs to use on the shoot.


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FIVE LOCATIONS AND A STUDIO

 

We scoured the country to find five locations suitable for the shoots. We needed to represent modern city living to quintessential Britain. With some locations MSP arranged a rekey to take test shots. All locations were worked into mood boards to present to Silver Cross for approval.

Matthew Seed Photography has contacts with location finding agencies, everything from a contemporary house to a period mansion. Good planning on projects of this size is paramount, Anne-Marie, the production manager at Matthew Seed Photography arranged all location permits & licenses to ensure the shoots ran smoothly.


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FIRST SHOOT : TATTON PARK – CHESHIRE


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SECOND SHOOT : CHELSEA – LONDON


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THIRD SHOOT : YORKSHIRE


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FOURTH SHOOT : CASTLE COMBE


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FIFTH SHOOT : LEEDS AND LIVERPOOL


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STUDIO SHOOT : MSP STUDIO


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BEHIND THE SCENES VIDEOS


BEHIND THE SCENES

TATTON PARK – CHESHIRE

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YORKSHIRE

BEHIND THE SCENES

CHELSEA – LONDON

BEHIND THE SCENES

CASTLE COMBE

FACTORY SHOOT : SILVER CROSS HQ


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SILVER CROSS : THE BOOK


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SILVER CROSS : ONLINE & SOCIAL MEDIA


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NICK PAXTON : CEO OF SILVER CROSS


As an International brand our identity and imagery are crucial to our brand messaging and ultimately our brand promise.
Matthew has brought a craft and intuitive feel to our photography which belies the few months we have worked together.

 

From initial brief through to the completed works he has brought creativity and direction whilst empathising with our requirements to create a cohesive and glittering collection of images.

 

Matthew is industrious, detailed, and enthusiastic with a flair for capturing the moment like no other photographer we have worked with.
To cap that he’s a genuinely nice bloke which always helps.

 

Nick Paxton
Chief Executive
Silver Cross Prams

www.silvercrossbaby.com

THE TEAM



PHOTOGRAPHER: MATTHEW SEED – WWW.MSPSTUDIO.CO.UK
DESIGN AGENCY: LEE BRADLEY –  WWW.BANDWSTUDIO.CO.UK
HAIR AND MAKE UP: RICHARD HARVEY – WWW.NDUSTRYPEOPLE.CO.UK
FASHION STYLIST: KAREN JONES RUSSELL – WWW.REPRESENTEDBYME.ME
PRODUCTION MANAGER: ANNE-MARIE FLOOD – WWW.MSPSTUDIO.CO.UK
MODELS: INDUSTRY PEOPLE –  WWW.INDUSTRYPEOPLE.CO.UK
MODELS: NEMESIS AGENCY –  WWW.NEMESISAGENCY.CO.UK
MODELS: NEVS MODELS –  WWW.NEVSMODELS.CO.UK